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Alan Berg from The Knot “Conversion is the Key” March 9th

njva — Sun, 20 Feb 2011 19:51:27 +0000

For years, everyone’s attention has been on the Clicks – to your ads, to your website, to your email address. But now, finally, the smart marketers are focusing on Conversion – what happens to those clicks, because those are the actions that result in sales. Conversion is where you should be focusing!

At our March meeting, Alan Berg, Vice President of The Knot, explained the importance of “Conversion” and told us exactly what it is and how to track it both on and off-line. He also talked about why brides are using email more and the phone a lot less. Also, how you can use email more effectively as a marketing tool. Alan showed us how to add value at every touchpoint.

IN[FOCUS] Presents David Perry “Creating Connections That Book Weddings” held Oct 2010

njva — Sat, 18 Sep 2010 13:23:02 +0000

Come and see David Perry and Joe Taravella, sponsored by IN[FOCUS] on Wednesday, October 13th at 7:30pm at the Bella Casa Caterers in Belleville, NJ.

This meeting is FREE to NJVA members, $35 for non-members, and $25 for members of any other local videographer association.

David Perry, of David Perry Films in Utah, will be presenting an evening workshop entitled “Creating Connections That Book Weddings”. This evening is sponsored by IN[FOCUS]. More info to come.

Joe Taravella, of Studio Vieux Carre in New Orleans, LA, will delve deep into DSLR workflow. He’ll show us how to simplify shooting with DSLRs, how to choose which camera/lens combinations are right for you, how to use lens filters, how to convert and edit DSLR footage, and ways to incorporate still photos from your DSLR into your workflow.

Joe is an IN[FOCUS] founder and Event DV Top 25 recipient.

Please RSVP on the facebook event page.

IN[FOCUS] on Twitter and Facebook

David Perry Twitter and Facebook

Joe Taravella Twitter and Facebook

NJVA Twitter and Facebook

If you are tweeting about this event please include the official hashtag #INFOCUSNJVA

Watch the really cool preview of the IN[FOCUS] event coming in January

January 2010 Highlights

njva — Fri, 15 Jan 2010 07:34:19 +0000

At the first meeting of 2010, we were honored to have special guest Matt Davis from http://www.lifestagefilms.com. Matt founded Life Stage Films just over 3 years ago. His studio is based in Wilmington, NC. In that time he has become a multi-year WEVA CEA winner, increased his company to 8 staff people, and commands some of the highest rates for wedding video services in North Carolina, all during a recession. He has also launched a video business coaching program for event videographers to help get them on the fest track to owning their business, instead of just working in it. Although he gets much joy from having happy clients, nothing is more rewarding to him that giving back to the video industry and doing his part to make it a better place to make a living.