Monday, December 18th, 2017



Creating an exceptional customer experience starts before the sale, actually before you ever get to speak with a prospect. You don’t get to give great customer service until after the sale. It costs little, or nothing, to be exceptional and Alan will show you how.
Come to this session and hear:
  • What it means to provide an exceptional customer experience
  • How exceeding their expectations is not about giving a discount
  • How to increase your chances of getting her back after she’s shopped around
Alan Berg
With more than 20 years in wedding related sales and marketing, Alan Berg is uniquely qualified to help local wedding businesses achieve their goals. Alan spent 11 years at The Knot, the leading lifestage media company, most of them as vice president, overseeing the sales, education and training of the local sales team and local wedding pros around the country.
He is the founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses.
Alan is the author of the new book “If your website was an employee, would you fire it?”, published by his company Left of Center Marketing & Publishing… ideas for when business isn’t right.
He is a professional speaker and member of the National Speakers Association, the leading organization for professional speakers.  He speaks to thousands of local business professionals every year through webinars and live presentations.

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